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Mind Work - Wellness Card Game
Type
Mind Work - Wellness Card Game
Services
Brand Building & Positioning
Research & Whitespace Insight
Brand Strategy
Visual identity
Packaging Design
Naming
Client
The School of Life
Date
2024
Mindful play ignites inner wellness.
Mind Work, an innovative wellness card game for non-creative industries, boosts employee wellbeing through 20 engaging cards across four sections - fostering personal growth, team interaction, and mental health strategies.
The client aimed to make wellness fun and accessible, not a chore. We began with discovery, refining the concept into a playful system that turns challenges into enriching adventures.
Complete brand identity and strategy intensive: minimalistic packaging spotlights the cards with clean, contemporary playfulness; card layouts prioritise clarity with seamless typography linking sections for harmonious style and usability. Every element balances attractiveness and ease, transforming work routines into joyful rituals.
A game that feels like effortless growth - wellness through thoughtful, engaging detail.
