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Westbridge Academic Solutions
Type
Student Advising Company
Service
Brand Building & Positioning
Research & Whitespace Insight
Brand Strategy
Visual identity
Stationary Design
Client
Westbridge Academic Solutions
Date
2025
Approachability unlocked through geometric grace.
An educational consultancy thriving in a competitive market, guiding individuals on their learning journeys with trusted support.
The director sought a refreshed visual identity that retained the existing logo while evolving toward a friendlier, more approachable tone aligned with the company’s name and mission. Discovery highlighted the need for continuity amid differentiation, distilling supportive personality into flexible elements.
Evolved brand identity blends geometric forms with light pastel palettes to evoke friendliness, trust, and adaptability - professional yet relatable across touch points. Every choice reflects a welcoming partner vibe, standing out without disruption.
A brand that feels like a reliable guide - warm connection through precise, approachable detail.
