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Epoque - Artisan Pastry Boutique
Type
French‑Inspired Artisan Pastry Boutique
Services
Brand Building & Positioning
Research & Whitespace Insight
Brand Strategy
Creative Direction
Visual identity
Packaging Design
Naming
Client
Epoque
Date
2025
Parisian allure reborn in West London whimsy.
EPOQUE, a conceptual French-inspired artisan pastry boutique bringing Parisian elegance and modern creativity to vibrant streets.
As creative director, art director, and brand designer, the vision demanded a full visual identity translating timeless gardens into contemporary charm. Discovery captured 18th-century allure with a fresh twist, distilling motifs for an upscale yet approachable experience.
Comprehensive brand identity unites sophisticated green palettes evoking Parisian parks, refined typefaces, and vibrant street illustrations symbolising artisan joy - paired with elegant photography across packaging, signage, menus, and digital touch points. Every element ensures cohesive sophistication, from standout West London presence to memorable interactions.
A brand that feels like a stylish escape - timeless refinement through playful, precise detail.
