WESTBRIDGE ACADEMIC SOLUTIONS

This project involved creating a fresh visual identity for an educational consultancy operating in a highly competitive market. The goal was to help the consultancy stand out while maintaining continuity by retaining their existing logo. The challenge was to evolve the brand’s visual language in a direction that felt more friendly and approachable, aligning the identity closely with the company’s name and mission.

Challenge and Solution:
A key challenge was working with the existing logo but moving the brand’s visual identity toward a friendlier, more approachable tone that would better connect with their audience. To achieve this, I incorporated geometric forms alongside a palette of light pastels. These design elements were chosen deliberately to convey friendliness, trust, and flexibility. Inspired by the director’s supportive personality, the visual identity reflects the company’s mission to be a trusted, approachable partner for individuals navigating their educational journeys. The result is a professional yet relatable identity that resonates strongly with their audience and differentiates the consultancy in a crowded marketplace.